Morrisons

More reasons to shop at Morrisons Wm Morrison Supermarkets Limited‚ trading as Morrisons‚ is the fifth largest supermarket chain in the United Kingdom. As of 2021‚ the company had 497 supermarkets across England‚ Wales and Scotland‚ and one in Gibraltar. The company is headquartered in Bradford‚ England. Founded in 1899 by William Morrison‚ hence the abbreviation Wm Morrison‚ it began as an egg and butter stall in Rawson Market‚ Bradford. Until 2004‚ its store locations were focused in the North of England but‚ with the takeover of Safeway in that year‚ the company's presence increased significantly in the South of England‚ Wales and Scotland. As of February 2021‚ Morrisons employed 110‚000 employees and served around 11 million customers each week. The company was listed on the London Stock Exchange until it was acquired by private equity firm Clayton‚ Dubilier & Rice (CD&R) in October 2021. Many changes were made after the takeover‚ and the company was struggling financially. Morrisons is the fifth largest supermarket in the United Kingdom by market share (8.8%)‚ overtaken for fourth place by Aldi in September 2022.